The Internationalists | From Author: Christopher Jannou
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The Internationalists is sweeping look at the forces shaping this next surge of economic and human development; from an investor who has logged the hard miles to know his subject inside and out.



I. Introduction

This is the story of the rise of the developing world, the two next billion consumers and the window of opportunity emerging markets represent over what will likely be the last great development push the world Will ever see.

II. Where we are

It is no secret the investment world operates around a good story, and the EMEs provided that. The herd behavior that ensued generated both huge froths (over large new consumer markets or natural resources) and unreasonable pessimism.

III. A New World Order

Investors look for a range of market characteristics and indicators when investing in emerging market economies. The three that dominate include: 1. Low wages, 2. High growth, 3. Large markets...

IV. What's going on with EMEs?

Who are the next billion consumers? It's the thirty-five-year-old Kenyan with four children who owns a television and prepays for her electricity and talktime. It's the rural Peruvian who sells gravel from a personal quarry and rents generators to local miners but has never traveled by airplane.

V. Critial Inputs

Never far from the sights of any multinational the boundless is developing-world consumer market, with all its storied potential. The emerging and global middle classes may be the fastest-growing consumer groups. But it's the so-called bottom of the pyramid that represents the greatest opportunity for scale.

VI. Doing business

Investors are drawn to emerging markets for their enormous growth potential. But each comes with its own unique challenges. Unlike Western markets, which can be fairly consistent across national and internatonal borders, the EMEs can vary widely within regions.

VII. Finance

Access to finance has been - and continues to be - the biggest barrier to investment and growth in the developing world. Local capital markets have been generally insufficient to support internal growth, creating a catch-22 situation where developing countries can't attract investment until they've invested sufficiently in themselves.

VIII. Where the opportunities are: Growth Sectors

Companies with a growth strategy want to be well-positioned to access these new markets. First-mover advantage may already be gone in most sectors. But it's still the early days of globalization. It's never too soon to establish a beachhead to secure the partners, logistics, access, and general knowledge to advance in these markets.

XI. 2050

Embracing the future is not just good for business, its good for people. Technology breakthroughs have elevated the human condition, for the most part. The world is wealthier, healthier, and more empowered than it's ever been.

AUTHOR: Christopher Jannou

Manhattan-native Christopher Jannou is an award-winning entrepreneur, hotelier, investor and author. His group invests in a range of sectors including hospitality, commercial property development, education and media throughout Africa. Jannou Group includes The Urban Hotel Group, a pan-African rollout of a value chain of business hotels and serviced apartments (; Jannou Afrique, a developer of commercial real estate; [R]evolution Media; and Business Intelligence, a corporate education advisory. He presently serves as president of the American Chamber Of Commerce representing Zambia.


Jannou’s first book ‘The Internationalist: Globalization, the Age of Information and the Developing World Ascent’ (available on Amazon) is a sweeping look at the next surge of human and economic development as technology, globalization and demographics become defining forces. He regularly speaks at universities and conferences on themes related to technology and the New Economy, topics covered extensively in his book.


Jannou was knighted in 2016 by the Mutambe Royal Establishment for development services to Zambia. He and his young family reside between New York and Africa.